First Bud Light, Now Coors Light: Miller Lite’s Controversial ‘Woke’ Ad Campaign Raises Eyebrows

In the constantly shifting landscape of advertising and marketing, beer brands have struggled to strike the right balance between preserving tradition and adapting to societal change. A recent example that has caught the attention of consumers and critics alike is an ad campaign from Miller Lite, which has reemerged and stirred the pot of online controversy.

The campaign, cleverly named “Bad $#!T to Good $#!T,” was initially launched in March. Its intent was to address and rectify what the beer industry acknowledged as past “objectification” of women in its advertising. However, the campaign’s approach has been met with considerable backlash, with many accusing the brand of abandoning its traditional base for a more “woke” agenda.
Miller Lite, a stalwart of the American beer scene, has long been associated with a straightforward, no-nonsense image. Its ads have typically focused on the beer’s quality and its place as a fixture at gatherings, sporting events, and quiet nights at home. The brand has a legacy steeped in tradition, appealing to a consumer base that values simplicity and authenticity.

This recent campaign marks a stark departure from Miller Lite’s traditional messaging. It suggests that the company will repurpose older advertisements, which it deems “sexist,” into fertilizer for hops. These hops will then be exclusively used by female brewers. Critics argue that this move smacks of virtue signaling and undermines the essence of the brand.